the fine print from TV commercials

Some of the fine print / small type from TV commercials that they may or may not really want you to read.
Listen carefully for emphasis on the word “less” when you are referred to as a lessee
Lease the 2012 Audi A6 3.0T quattro® Premium Plus
36-Month Lease. $4,393 due at lease signing.
Excludes taxes, title, other options and dealer fees.
*Based on MSRP $54,995 for a 2012 Audi A6 3.0T quattro Premium Plus with 8-speed automatic transmission with Tiptronic® and transportation, excluding taxes, title, other options and dealer charges. Monthly payments total $25,164. Requires dealer contribution which could affect final negotiated transaction. Purchase option at lease end for $28,597. At lease end, lessee responsible for $0.25/mile over 10,000 miles/year and for damage and excessive wear. Model shown is a 2012 Audi A6 3.0T quattro Prestige with automatic transmission, optional Bang & Olufsen® advanced sound system, Innovation pkg., 20” sport pkg. with winter tires, Metallic paint and transportation, MSRP $73,478, excluding taxes, title, other options and dealer charges. Higher MSRP will affect lease price. Dealer sets actual prices. Lessee responsible for insurance. Closed-end lease offered to approved customers by Audi Financial Services through participating dealers. Additional charges may apply at lease end. Supplies limited. Offer ends March 1, 2012. See your Audi dealer for financing details, or for general product information call 1-800-FOR-AUDI. ©2012 Audi of America, Inc.